Equal voices in crafting the core messages
The creative sprint retreat is a unique part of our brand message creation process. It breaks through organizational walls, bringing leadership together with members from development, marketing and programs.
Various exercises intentionally gave each individual a voice and lead to the core message concepts that everyone felt excited to own moving forward.
Connecting the dots to why their unique approach really matters
It’s about more than a love for reading, it’s about breaking the cycle of poverty through literacy.
We explored many different ways of communicating the three core elements that makes the Book Trust program different: choice, celebration and consistency.
Many sketches later... Angel came to life
It was impossible to truly grasp the importance of choice, celebration and consistency, the hallmarks of the Book Trust program, without experiencing it through the eyes of a child in the program.
Through a composite of elements from real life stories, Angel was born.
A flexible communication tool meeting many needs
This piece became a launch pad for a great conversation, allowing multiple entry points depending on what the particular viewer is interested in. It invites questions and evokes excitement while addressing various audience needs for both data and emotional stories.