One simple question to shine light on your nonprofit brand

 

Is your team singing from the same song book? Or has your brand message become fragmented and inconsistent over time?

We believe in the power of clear, compelling brand messaging. It builds authority, trust and credibility. It helps you cut through the clutter in a competitive giving environment. It builds brand equity and awareness. But if your messages are inconsistent or off-target it can actually hurt your organization.

Try out this one simple, no-cost exercise to help you assess where you are with your brand messaging. Knowing where you are is the first step in getting to where you need to go.

Start by asking your various stakeholders this ONE question:

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Step-by-Step Guide to Successfully Marketing Your Nonprofit Event

 

We recently helped the Colorado Nonprofit Association promote an event for their Leadership Development Series. The results were outstanding! Not only did we attract more than FOUR TIMES the typical number of attendees for a Leadership Development event, we SOLD OUT the event four weeks early! (Read the case study here.)

So how did we do it? We are going to share our secrets in the form of a step-by-step guide in hopes to help your organization do the same.

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Value of Investing in Your Nonprofit Brand

 

Frequently, we meet with nonprofits that would agree their brand could use a facelift. They know that their messaging is unclear or not as compelling as it could be. They understand that their website and other collateral is outdated, inconsistent or doesn’t reflect the professional and trustworthy organization that they know they are. Perhaps even their name and/or logo are limiting them in some way.

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5 Messaging Mistakes to Avoid

5 Messaging Mistakes to Avoid

Your organization can only make an impact when people connect with your story. All too often nonprofits are missing out on opportunities to truly engage with donors, volunteers and other supporters because of these common messaging mistakes.

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5 Tips for Nonprofits to Increase Donor Retention

5 Tips to Increase Donor Retention

 

It”s easier to keep your current donors than to find new ones, but it does require some effort and a communication plan. Here are five communication tips you can follow to stay connected with your donors and increase your donor retention:

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