Branding for the Greater Good
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Book Trust

Potential donors and partners struggled to grasp why Book Trust was any better than all the other nonprofits that deliver books to kids, despite their best efforts to explain what made them unique. Together, we found a way to bring their secret sauce to light.

SERVICES // Creative Sprint Retreat • Key Messages • Infographic • Design

Equal voices in crafting the core messages

Equal voices in crafting the core messages

The creative sprint retreat is a unique part of our brand message creation process. It breaks through organizational walls, bringing leadership together with members from development, marketing and programs.

Various exercises intentionally gave each individual a voice and lead to the core message concepts that everyone felt excited to own moving forward.

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Connecting the dots to why their unique approach really matters

Connecting the dots to why their unique approach really matters

It’s about more than a love for reading, it’s about breaking the cycle of poverty through literacy.

We explored many different ways of communicating the three core elements that makes the Book Trust program different: choice, celebration and consistency.

Many sketches later... Angel came to life

Many sketches later... Angel came to life

It was impossible to truly grasp the importance of choice, celebration and consistency, the hallmarks of the Book Trust program, without experiencing it through the eyes of a child in the program.

Through a composite of elements from real life stories, Angel was born.

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A flexible communication tool meeting many needs

A flexible communication tool meeting many needs

This piece became a launch pad for a great conversation, allowing multiple entry points depending on what the particular viewer is interested in. It invites questions and evokes excitement while addressing various audience needs for both data and emotional stories.