Branding Services


Whether you are a new organization starting from scratch or you’ve been around for a while and are in need of a brand refresh, the following services may be just what you are looking for.

Discovery & Strategy

In order to create effective messaging and marketing materials, we must first understand who you are, what you do, why it matters, who your audience is, and what they care about. We always start with a discovery phase to get a clear understanding of where you are and where you want to be, so that we can develop a strategy to get there. We take everything we learn in the discovery phase to develop a brief that gets everyone on the same page and serves as our blueprint to guide all projects moving forward.

 

Messaging

We can design beautiful collateral, but if it’s not saying the right thing about your organization for your specific audience, it will fail. Most organizations feel that they can write their own copy, but 99% of the time, it can fall flat because it’s natural to get caught up in wanting to say everything. We help you cut through the clutter and get to the heart of your message. We can provide coaching and editing assistance as you write your own copy, or we can bring in a top-notch copywriter to take that completely off your plate.

Naming

Naming an organization can be one of the most challenging tasks, so let us help you. A good name is one that speaks to your core values, is easy to read, easy to say, easy to remember, and has an available URL. We have a process to produce several on-target options for you to choose from.

 

Logo Design

As the cornerstone of your brand, your logo gives your audience it’s first impression of your organization. We make sure that it’s a positive one. All logo options presented will be developed based on the key insights learned during our initial discovery phase.

 

Look & Feel

The key to a well-recognized brand is a cohesive look and feel. We will develop a unique look for your organization by defining fonts, color palette, imagery style and unique brand elements that will begin to visually define your brand. We make sure that the feeling this look evokes in your audience is one that aligns with your organization’s values and core attributes. Then we consistently apply this look and feel to all of your materials whether in print, online, email or social media.

 

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