Housing Colorado NOW! Conference

Housing Colorado is a nonprofit membership organization who caters to the affordable housing industry. They came to us to develop promotional collateral for their biggest event of the year, the annual NOW! Conference.

We started with a discovery phase to make sure we had a clear understanding of the goals for the collateral, the mindset of our target audience, how the pieces would be used, as well as what has worked and not worked well in the past.

For the strategy phase, gave several suggestions for how we could simplify and improve the content flow and design of the materials. We then moved on to designing three options for the new look and feel for this year's conference based on the selected theme.

The promotional campaign elements included:
– Save the Date Mailer
– 24-page program + 6-page cover
– Attendee Directory
– Award Boards
– Name Badge
– Email Header Graphic