One simple question to shine light on your nonprofit brand

 

Is your team singing from the same song book? Or has your brand message become fragmented and inconsistent over time?

We believe in the power of clear, compelling brand messaging. It builds authority, trust and credibility. It helps you cut through the clutter in a competitive giving environment. It builds brand equity and awareness. But if your messages are inconsistent or off-target it can actually hurt your organization.

Try out this one simple, no-cost exercise to help you assess where you are with your brand messaging. Knowing where you are is the first step in getting to where you need to go.

Start by asking your various stakeholders this ONE question:

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