Step-by-Step Guide to Successfully Marketing Your Nonprofit Event

 

We recently helped the Colorado Nonprofit Association promote an event for their Leadership Development Series. The results were outstanding! Not only did we attract more than FOUR TIMES the typical number of attendees for a Leadership Development event, we SOLD OUT the event four weeks early! (Read the case study here.)

So how did we do it? We are going to share our secrets in the form of a step-by-step guide in hopes to help your organization do the same.

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Tips for Successful Nonprofit Event Promotion

 

Let’s be honest, fundraising events can be great for your organization, but they take a lot of time, energy and money. So, if you are going to put in the effort, you want to make sure it’s a success!

The first hurdle to a successful event is attendance. The primary reason nonprofit events have low attendance is that the organization does too little, too late in regards to promoting the event. The key is to promote early and often, through a variety of channels.

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Value of Investing in Your Nonprofit Brand

 

Frequently, we meet with nonprofits that would agree their brand could use a facelift. They know that their messaging is unclear or not as compelling as it could be. They understand that their website and other collateral is outdated, inconsistent or doesn’t reflect the professional and trustworthy organization that they know they are. Perhaps even their name and/or logo are limiting them in some way.

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Maximize Your Event Promotion Materials

Maximize Your Event Promotion Materials

Events are a great way to build awareness for your cause, raise money and build lasting relationships with supporters and partners, but your event can only be a success if people know about it and actually attend. Promotion of your event should incorporate an integrated, cohesively designed campaign that includes a Save the Date, printed invitation, email blasts, social media posts, word of mouth and more.

Your event promotion materials are more than a delivery method to communicate the date and time of the event. They set the stage for the experience and quality of the event. If the event materials aren’t quality, what does that say about your organization or the event?  A strategic and creative invitation package that is well designed can make all the difference by helping you to:

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6 Tips to Maximize Your Marketing Collateral

6 Tips to Maximize Your Marketing Collateral

 

Successful marketing materials are purposeful, targeted and clear. If your materials aren”t helping your organization increase donations, recruit more volunteers or serve more people, they may be missing one of the following components of an effective piece.

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