One simple question to shine light on your nonprofit brand

 

Is your team singing from the same song book? Or has your brand message become fragmented and inconsistent over time?

We believe in the power of clear, compelling brand messaging. It builds authority, trust and credibility. It helps you cut through the clutter in a competitive giving environment. It builds brand equity and awareness. But if your messages are inconsistent or off-target it can actually hurt your organization.

Try out this one simple, no-cost exercise to help you assess where you are with your brand messaging. Knowing where you are is the first step in getting to where you need to go.

Start by asking your various stakeholders this ONE question:

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Step-by-Step Guide to Successfully Marketing Your Nonprofit Event

 

We recently helped the Colorado Nonprofit Association promote an event for their Leadership Development Series. The results were outstanding! Not only did we attract more than FOUR TIMES the typical number of attendees for a Leadership Development event, we SOLD OUT the event four weeks early! (Read the case study here.)

So how did we do it? We are going to share our secrets in the form of a step-by-step guide in hopes to help your organization do the same.

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7 Tips for Your Online Donation Page

 

Online giving continues to grow. According to the Charitable Giving Reports from Blackbaud, online giving grew by 8.9% in 2014, which is on top of 13.5% year-over-year growth in 2013.

With this growth comes the importance of optimizing your online donation page. We’ve put together seven tips to help give you guidance as you evaluate or modify your own donation page.

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Podcast with Tips for Nonprofits

 

I was honored when our friends at Amanda Johnston Consulting asked me to partner with them on a podcast as part of their Funding and Operational Insight Series. Of course I said yes!

Throughout the 10-minute interview, Amanda asks me a few questions about how branding and marketing supports and helps with nonprofit fundraising efforts. I share tips about what makes a good newsletter and key components of an annual report.

Listen to the podcast on the Amanda Johnston Consulting website (scroll halfway down the page).

 

 

Value of Investing in Your Nonprofit Brand

 

Frequently, we meet with nonprofits that would agree their brand could use a facelift. They know that their messaging is unclear or not as compelling as it could be. They understand that their website and other collateral is outdated, inconsistent or doesn’t reflect the professional and trustworthy organization that they know they are. Perhaps even their name and/or logo are limiting them in some way.

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