Secrets of Storytelling


Storytelling has always been a powerful way to capture attention and engage an audience. Stories are intrinsic to decision-making and shape our view of the world.

However, there is a problem with the way most nonprofits tell their stories.

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Jami is Back!


I’m BACK! Miss Kenzie was born on December 9th, and I had 10 wonderful weeks at home with her. There were lots of snuggles, some sleepless nights, and many beautiful smiles. I feel so blessed to have had this precious time with her. It’s amazing how much she has changed already!

But now I’m back to work, and it feels great.

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Welcome Kenzie Jean Fassett!




The team just got a big bigger! With great joy we welcome, Kenzie Jean Fassett.

Kenzie Jean Fassett
December 9, 2014 at 9:28pm
6lb 10oz, 18.9 inches


Podcast with Tips for Nonprofits


I was honored when our friends at Amanda Johnston Consulting asked me to partner with them on a podcast as part of their Funding and Operational Insight Series. Of course I said yes!

Throughout the 10-minute interview, Amanda asks me a few questions about how branding and marketing supports and helps with nonprofit fundraising efforts. I share tips about what makes a good newsletter and key components of an annual report.

Listen to the podcast on the Amanda Johnston Consulting website (scroll halfway down the page).



10-Point Checklist for Nonprofit Websites


I recently read in a Google study that there is a 30% increase in donation-related searches from August to September, which means that donors start researching for the holiday gifting season early! And donors are using digital sources for their research. When asked what sources donors use to understand an organization’s impact, 88% said the nonprofit’s website, making it the number one source of information they rely on.

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