Who We Are

We are a small, Denver-based agency that specializes in helping nonprofits make a bigger impact and increase their fundraising potential by clarifying their messaging, increasing their awareness, and improving the perception of their professionalism and credibility. We do this through high-quality brand strategy, marketing and design.


Jami Fassett
Founder & Chief Brand Strategist

Growing up as a small-town farm girl, Jami has always recognized the importance of hard work, the power of a community, and the value of doing work that helps others. Involvement with nonprofits has been an important part of every step in Jami’s professional career. Prior to starting Up & Up Creative, Jami worked both in-house in the design and marketing department of a major nonprofit as well as at a design and brand strategy agency working with both nonprofit and for-profit clients. She has served on a board, and volunteers her time. Her experience on all sides gives her a unique perspective and helps her to bridge the gap for all Up & Up Creative clients.

Jami has worked with nonprofit organizations such as The YMCAs of Metropolitan Denver, the Colorado Health Foundation, University of Colorado Denver, Girls Inc., Big Brothers Big Sisters, The Children’s Hospital Foundation, and the Rocky Mountain Children’s Law Center. She has also worked with for-profit companies such as Dex, Great-West Retirement Services and ViaWest. Jami graduated summa cum laude and has a BA in Graphic Design and Mass Communications.

Jami’s favorite pastimes are watching her young daughters, Zoey and Kenzie, discover the world and playing board games with her husband, Scotty. She also enjoys reading, red wine, snowboarding, jazzercise and testing out new recipes at home.

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