Secrets of Storytelling


Storytelling has always been a powerful way to capture attention and engage an audience. Stories are intrinsic to decision-making and shape our view of the world.

However, there is a problem with the way most nonprofits tell their stories.

We are proudly sponsoring this incredible event — “Change the Story, Change the World” — hosted by the Colorado Nonprofit Association.

Join us as Andy Goodman — nationally recognized author and speaker — shares his secrets and guides nonprofit professionals in telling compelling stories that move audiences to action. This customized gathering combines Andy’s decades of experience in nonprofit communications with case studies, audience participation and fun, hands-on exercises.

You will learn:

  • Why storytelling is the single most powerful communication tool
  • Why not every story works – the structure and qualities that make stories engaging, memorable, and motivate action
  • The six kinds of stories that every nonprofit organization must tell

You will leave this captivating workshop with a great story about your organization and information you can immediately put to use in your communications.

This event is made possible by the generous support of:

Jami Fassett

Jami Fassett

I am a brand strategist passionate about using my time, talent and 12 years of experience to help people and communities. That is why I started Up and Up Creative, to help nonprofits use the power of branding to reach more people, raise more money and do more good.

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