5 Tips for Nonprofits to Increase Donor Retention

5 Tips to Increase Donor Retention


It”s easier to keep your current donors than to find new ones, but it does require some effort and a communication plan. Here are five communication tips you can follow to stay connected with your donors and increase your donor retention:

1. Thank them.

This is a no-brainer, but it”s the number one step to keeping your donor happy, so it”s worth mentioning. Make sure to thank your donors more often than you ask of them.

2. Make it personal.

While forms of mass communication to your donors may be more cost effective, that personal touch can make all the difference. After all, in the end it all comes down to building a relationship with your donor.

3. Make them the hero.

Donors are the lifeblood of your organization, so show them how important they are. Highlight the difference THEY, not their money, are making. Make them, not your organization, the hero of the story.

4. Be transparent.

Show your donors exactly how their valuable contributions are being put to good use. They will appreciate your transparency and this will help build trust.

5. Communicate Often.

Your donors made an investment in your organization, you need to make an investment in them as well. Put in the time to communicate with your donors often to keep them engaged, involved and invested in your organization.

These five steps can mean the difference between keeping a donor and losing one. With one simple, well-designed piece you can implement all of these tips at once! A mailer with a personalized note to the donor thanking them and telling them how they have made a difference is a efficient and cost-effective tactic to stay connected with your donors and make them feel important.

Wed love to chat with you about how we can help you retain your donors. Contact us today!

Jami Fassett

Jami Fassett

I am a brand strategist passionate about using my time, talent and 12 years of experience to help people and communities. That is why I started Up and Up Creative, to help nonprofits use the power of branding to reach more people, raise more money and do more good.

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